There is no initial joining fee, and you do not have to pay to use the site once you've signed up, but they show you advertisements, send you advertising emails and collect data that is of value to them or their advertisers, so it's not exactly a free dating site. You get credits for agreeing to receive these emails and for entering into various offers and competitions. If you agree to all the pre-registration offers you start with 400 credits. If you're lonely and looking for a date, this could all seem irrelevent and time-wasting, but it could be worth persevering with as there does seem to be lots of people here genuinely looking for a soulmate.
Sending a message costs 500 credits. Receiving or opening a message or reply uses 2,500 Credits. Replying to a message is free. You get credits for accepting advertising emails, you get 25 Credits for referring friends, plus a bonus of 450 Credits for each one who goes on to register.
You can also add credits by recording a LoopyLove voice greeting. Phone 0871 220 2866 to record your voice message and earn 500 Credits when you activate the GreetingCode in your Profile, this phone call could cost quite a lot though as it's a premioum rate number, so be cautious. You can at any time pay to register at which point all use of the site is free. The site allows individuals to contact each other without either party knowing the other's email address (or phone number etc.).
Plenty of advice available and there is a broad range of people to choose from. You can choose the criteria you wish to search on.
Overall a professional site which isn't exactly free, and there is pressure to pay if you wish to use it a lot, but still possible to find that perfect date for free.
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